"Look for Looks" by Zalando

Logo design for Zalando's campaign "Look for Looks," in collaboration with Les Ardentes in Liège. Thé festival to spot the best urban looks. That's why Zalando organized "Look for Looks" at Les Ardentes, a big fashion hunt where visitors could win street style must-haves. Festival-goers who were able to spot the curated outfits from the new streetwear collection, worn by a few people on the site, could win these looks and wear them themselves. In addition to a festival booth as a style gallery, Zalando also scouted the best outfits on-site. These were photographed and featured on Zalando's website, where similar items are offered.

Photos taken by Oriane Verstraeten.